When a decades-old business changes hands, the new owner is often faced with a problem: How can they make an already well-established business feel like their own? For Dance Workshop in Pittsburgh, PA, the solution was a business makeover from AlphaGraphics. See the transformation!
Located in the South Hills of Pittsburgh, Dance Workshop has spent 30 years helping people of all ages and backgrounds discover and nurture a love of dance. When the studio’s founder was ready to retire, Megan Kamberis stepped in — eager to take ownership and execute her vision for the business’s future.
Megan’s vision involved a refresh of Dance Workshop’s branding and the studio space, along with a marketing strategy to spread the word. AlphaGraphics developed a new brand identity that is vibrant, bright, and energetic. The new branding was then applied throughout the space, creating a visual experience that flows from the main entrance through each studio room. This included window, wall, and floor graphics; digital signage; and a backlit dimensional sign. In addition to the physical transformation, AlphaGraphics partnered with Marketing 360® to support the studio's digital marketing efforts.