The retail landscape is constantly changing and evolving. What was popular last year may not be so popular this year. So, what can we expect to see in the world of retail marketing in 2023? AlphaGraphics Bloomington is a local print and marketing shop that specializes in helping local businesses stay abreast of marketing and printing trends and help them harness these tools to grow their business. Our seasoned specialists can help you with everything from signs to printing in Bloomington. Learn about some retail marketing trends we see in 2023, and contact us today!
E-Commerce Is The Driving Shopping Force
E-commerce is the driving shopping force for many businesses today. E-commerce accounts for $2.3 trillion in global sales in 2017, and that number is only going to grow in the years to come.It’s fast, convenient, and customers can find what they’re looking for with just a few clicks. The internet is more accessible than ever before. More people around the world are getting online, and they're doing it on mobile devices that make it even easier to shop on the go. Plus, people are becoming more comfortable making purchases online. We're used to buying things like plane tickets and hotel rooms online, so buying other items is becoming more commonplace. If you're a local business, now's the time to really hone in your e-commerce strategy and take it to the next level. AlphaGraphics Bloomington can help with our team of marketing specialists. Learn more about our comprehensive platform, Marketing360, and our technology services today!
24/7 Customer Service & Chatbots
We all know that excellent customer service is key to the success of any business. In today's age of instant gratification, customers expect to be able to get help whenever they need it, and they don't want to have to wait on hold for hours or send emails back and forth. Hence, the rising retail marketing trend of 24/7 customer service. One way to provide great customer service is to have a live chat feature on your website. This allows customers to get the help they need right away, and it's a lot more convenient for them than having to pick up the phone and call. Another way to provide great customer service is to use chatbots. Chatbots are computer programs that can mimic human conversation. They can be used to answer simple questions or to help customers with more complex issues. Here at AlphaGraphics Bloomington, we offer many technology services for you, including our agOnline tool, which allows you access to all of your print and marketing materials in one location whenever you need them. Get started today!
Omnichannel Shopping
One marketing trend that is likely to continue is the move towards omnichannel marketing, where retailers create a seamless experience for customers regardless of how they choose to shop. This could involve things like in-store pick-up for online orders, or using data from online interactions to inform in-person interactions. AlphaGraphics Bloomington has been a pioneer in omni-channel marketing for years. We combine the best in print marketing with digital marketing in order to cater to all of your customers' needs. From offering cards, invitation, and flyers to helping you with your website design and SMS marketing, we're here to help. Partner with our expert marketing team to create a seamless experience for your customers today.
Sustainability
As the world becomes more aware of the need to protect our environment, sustainability is becoming an important consideration for businesses. Not only are customers now looking for companies that use recyclable packaging and sustainable practices, but they are even willing to pay more for products from those companies that do so. There are many ways that businesses can operate in a more sustainable way, from using recycled materials to investing in renewable energy. Here at AlphaGraphics Bloomington, we support all of our customers' desires to help the earth, from using recycled printing materials to reducing our use of packaging as well. To learn more about our sustainability efforts and your options, contact us today!
Choose AlphaGraphics Bloomington as your source for print and marketing in 2023 today!