In a marketing world filled with saturated channels and fleeting trends, companies wanting to get in front of customers need to be savvy and smart with their marketing dollars. As a top-rated and trusted Charlotte, NC, print center, we’re in the business of helping businesses and organizations across North Carolina showcase their brand. This includes designing and producing promotional products that leave a lasting impact. So, how does a company choose a promotional product that won’t immediately get forgotten? Or worse, thrown away? We’re sharing five tried and true promotional products that land at the top in terms of longevity and brand visibility.
→Pro Tip: Keep these three things in mind when selecting promotional products: High-staying power, usefulness, and number of impressions.
Quality Drinkware
You’d be hard-pressed to find many individuals who are immune to the charm of high-quality drinkware. People appreciate receiving insulated and other drinkware products because of their overall day-to-day usability. This regular usage ensures repeated exposure to your brand's logo or message, enhancing brand recall and visibility.
→Pro Tip: Remember the powerful impression professional graphic design can bring to enhance and differentiate your drinkware.
Tech Toys
Tech promotional products that align with your target audience's interests or preferences are always a favorite. These forward-thinking products provide longevity for extended brand exposure and can lead to word-of-mouth marketing without being too intrusive. Examples include:
Outerwear
Apparel such as custom-branded vests, jackets, and hats may cost a bit more but they are worth it. Why? These wearable items become mobile billboards, broadcasting your company name everywhere your recipient goes. That is visibility that would potentially cost you thousands of dollars through other marketing channels. And, as a bonus, these items also have a higher perceived value with your audience. Why? Because outerwear is practical, seasonally relevant, and useful for a long time. We call that a win-win.
→Pro Tip: Your attention to detail won’t go unnoticed when selecting outerwear, so avoid cheaply made items.
Work From Home
Cater to the ‘work from home’ lifestyle with promotional products that offer value and usefulness to remote workers. Consider comfort and creativity such as branded phone stands, camera blockers, earbuds, desk organizers or ergonomic mouse pads. When selecting 'work from home' promotional products, consider the practicality, relevance, and value they bring to remote workers' daily routines. You want to provide items that improve their work experience and help them feel appreciated by your company.
Custom Tote Bags
Eco-friendly, versatile, and practical are three BIG reasons customers will hold on to customized tote bags. Yes, bags are a popular choice for many companies but there’s a reason for that, people love them! And, as a bonus to you, they offer a large surface area to print your logo, brand message or even a unique design.
→Pro Tip: Choosing a higher-quality bag can be an effective way to help your option stand out from other bags.
Your Local Charlotte, NC Promotional Product Professionals
Are you ready to create promotional products that create long-lasting impressions? Partner with our dedicated team of Charlotte, NC print, marketing, and sign professionals to design and create a promotional product that captures the attention of your customer base and boost your sales. With the expertise, experience, and equipment to take your idea and make it a reality, we’re here to help you get noticed and get business. Contact us today to get started!