Are you (or someone in your office) having trouble coming up with things to write about for your Raleigh company blog?
If so, you’re not alone. One of the biggest reasons companies neglect to keep their website blog updated is that they feel they’ve run out of things to talk about. If you or a coworker are struggling to put proverbial pen to paper, read on to discover ten different types of blog posts that you can write. You’ll have many topics to talk about, and prospective customers and search engines will love you.
Checklists
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Photo by Glenn Carstens-Peters on Unsplash[/caption]
A checklist is one of the easiest types of blog posts to create. For example, let’s pretend that you own an auto repair shop. Write a checklist blog post that tells people how to get their car ready for a summer vacation. You’ll need a 4-5 line intro, and then create a checklist that people can download and print out (usually in . PDF form). Then send out an email blast at the beginning of summer letting people know of your checklist.
Case Study
Case studies are ideal for businesses that provide professional services. Instead of writing it like a traditional blog post, consider using the following format:
- Intro to case study and short executive summary.
- Problem
- Solution
- Result
- Call-to-Action
If you don’t have a compelling story to tell, consider providing the facts of the job or service you performed and list the complex pain points it solved. Try to write it so that the reader can relate and put themselves in the shoes of the customer or client that you helped.
A Day in the Life
A “day in the life” blog post focuses on one person in your company. It could be the owner, a sales rep, or anyone else. For example, let’s pretend that you own a warehouse. Sit down with your shipping manager and ask them how their day goes. Be sure to include anecdotes where the shipping manager solved a problem or went above and beyond for a customer. A day in the life blog post aims to show the human side of your business and the hard work your employees do to keep your clients or customers happy.
Resource Blog Post
A resource blog post provides valuable information for your readers. For example, you can write a blog post that showcases the top 10 restaurants in your area. It doesn’t matter what kind or type of business you have—everyone loves a hot tip on a great place to eat. In addition to building goodwill with whoever reads the blog post, a resource blog post can provide some local SEO benefits. Google could pick up your “Top 10 Best Coffee Shops in Raleigh” blog post, and whenever someone searches for “Best coffee shop Raleigh,” there’s a chance that your blog post could be on page 1 of the search results. As the person reads your blog post, they might take note of your website and click over to the home page to learn more about your products or services. This is the epitome of “free advertising,” and all it takes is an hour or two of effort on your part to write the blog post and upload it to your website.
Featured Customer
A “featured customer” blog post is where you sit down and interview your biggest and best customer. Show the readers how they have solved their pain points by using your products or services. You don’t have to offer an exciting product or service—this type of blog post works great for any industry. The goal is to get the reader to put themselves in the shoes of your delighted customer and imagine how much better things would be if they hired or purchased from your company.
Compare and Contrast
Compare and contrast blog posts are great for SEO. You’ll need to determine what kind of comparisons your target audience is searching for. For example, you own a company that manufactures a brand-name product. Write a blog post comparing your product to one of your competitors. Then write another blog post that compares competitor X to competitor Y. Not only will it add value to your website and help your readers make a more informed decision, but Google and the other search engines can also pick it up, which can potentially drive a significant amount of traffic to your website.
Content Marketing Help in Raleigh
Using the above blog post ideas will provide you with years of content ideas that will help drive new traffic and instill trust in potential clients or customers. If you need content marketing help, contact the experts at AlphaGraphics of Raleigh. At AlphaGraphics of Raleigh, we're much more than a print shop—we're also marketing experts you can count on to help you when it comes time to market your business. To learn more about how AlphaGraphics of Downtown Raleigh can help with your content marketing needs, you may email us, request a quote, or call us at (919) 832-2828.