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  • 1/5/2024
  • Ryan Paulsrud

Brand Identity: A Guide to Choosing and Using Brand Colors

The best marketers understand the profound impact of the subconscious mind on the decision-making process. Whether choosing a product from a grocery store shelf or selecting a business vendor, implicit advertising significantly influences our decisions. Among the most subconscious influential elements are a brand's color and logo, which can instantly evoke brand recognition.

  • 12/20/2023
  • Ryan Paulsrud

An Awards Gala Decked Out to Honor Hero Dogs

The 13th annual Hero Dog Awards Gala was American Humane’s most elegant event yet, and the brand and mission were made more prominent. The hero dogs and their owners got their deserved moment in the spotlight after working tirelessly behind the scenes to make communities safe, help people with disabilities, and rescue those in need. The Hollywood-inspired backdrops and floor graphics were a crowd favorite and made for great photos.

  • 11/30/2023
  • Ryan Paulsrud

How a Gala Supporting NICU Families Increased Donations and Shared its Cause

In 2015, Rachel Lee and her husband, Andy, welcomed their third child and first daughter, Madelyn, into their family. Born at 37 weeks, she was immediately taken to the Neonatal Intensive Care Unit (NICU) due to breathing complications. After eight days in the NICU, Rachel and Andy faced their worst nightmare – Madelyn passed away.

  • 11/29/2023
  • Ryan Paulsrud

Crafting Signage That Speaks Volumes: A Guide to Effective Design

Picture a time you’ve been navigating your day-to-day and amidst the noise, your eyes were drawn to a sign. Think about the signs that are memorable to you. What kind of qualities do they have? What drew you in in the first place? Maybe it’s creative design, a provocative message, or eye-catching imagery. A memorable sign is an effective one. Whether you’re a business owner, event organizer, or just someone with a message to share, designing signage that leaves an impression is an art and a science. The tips below will help you craft signs that truly speak volumes:

  • 11/17/2023
  • Ryan Paulsrud

Elevate your brand with an unboxing experience

The packaging that comes with your product is more than a vessel to take it from point A to point B. Consider iPhone boxes – people keep these around for years after they’ve purchased the phone. When you create a special packaging experience, you preview for customers what it will be like using your product. Plus, you create a positive interaction that will keep them coming back. Read on to learn some tips to create an Instagram-worthy unboxing experience:

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